The University of Tennessee, Knoxville

Haslam College of Business at the University of Tennessee Dreamweaver Templates. Haslam College of Business at the University of Tennessee

Kelly Hewett


1998 -  University of South Carolina, Ph.D.
Marketing and International Business
1990 –  University of South Florida, M.B.A.
1986 – College of Charleston, B.S. & B.A.

Research focus: Marketing Strategy
Telephone: 865.974.1656

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Kelly Hewett joined the department after a five-year stay at Bank of America, where she was a senior vice president in the firm’s corporate marketing group. While at Bank of America, she developed marketing strategies for new products, led consumer insight work to drive the company’s communications strategies, and was the primary liaison among the firm’s marketing, innovation, and new product development groups. She simultaneously served as an Executive in Residence at the Media Lab at MIT, working with graduate students on research projects relevant for the banking industry.

Prior to joining Bank of America, she had a 10-year career as a marketing academic, specializing in her research and teaching on global marketing strategy and buyer-seller relationships. In her prior role as a marketing research consultant, she specialized in new product development and customer experience research, working with clients such as IBM, Motorola, Ferrari, and Rolls Royce.

Her research has been published in top academic journals in both Marketing and International Business fields, including the Journal of Marketing, the Journal of International Business Studies, and the Journal of the Academy of Marketing Science, among others. She has consulted and supervised projects for numerous companies including BSN-Jobst, Ingersoll Rand, Global Spectrum, Inc., Blue Cross Blue Shield, Milliken and Company, Club Car, Inc., Buck Baker Racing School, Farm Bureau Insurance, and Solectron Corporation. She has received numerous awards and recognitions for her research, teaching, and service.

Department of Marketing and Supply Chain Management ~ 310 Stokely Management Center ~ Knoxville, TN ~ 37996-0530
Phone: 865-974-5311 ~ Fax: 865-974-1932 ~ Email:


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